MSP Blog - IT Management Articles,
News & Resources by NinjaRMM

With all the digital marketing tactics that MSPs can take advantage of today, it’s worth keeping in mind there can still be major benefits to going “old school” when the situation calls for it. For example, we've written before about the enduring power of direct mail and it's ability to stand out in a way easily-deleted or filtered-out emails can't. But there's one marketing tactic that's an even older blast from the past that might just be worth revisiting — writing and publishing your own book. Read more

Wouldn’t it be great if all business transactions could be conducted over lunch and executed with handshake? It would sure cut down on the paperwork.

Unfortunately, business is far too complicated for the kind of vagueness and misunderstanding that would arise from such a deal. Everything needs to be in writing. Love them or hate them, those piles of paperwork are your allies.

This is especially true when evolving your business from a break/fix model to managed services. With long-term business relationships in your sights, there are a lot of expectations to be managed on either side of the bargaining table. Contracts and agreements keep both sides of the relationship honest and set the expectations for the future of the relationship.

Which begs the question – are you one of the 75% of service providers who are still doing a la carte services and break/fix?

If so, you probably have designs on adding or expanding your managed services offerings and capturing more recurring revenue either soon or down the road. If this is the case, your managed services agreement (MSA) is going be your most important tool for making the transformation.

With that said, let’s take a closer look at the specifics of MSAs, how they’re written, and how they differ from other documentation that you might use in your MSP. Read more

Whether or not you hail Bill Gates as a “geek god” it’s hard to deny that he knows a few things about running a tech business, and it is hard to down play the importance of Microsoft to MSPs. Microsoft’s famous co-founder has long served as the embodiment of the garage startup — to say nothing of his accomplishments as a philanthropist, public speaker, and mentor.

I recently came across an older video of Bill Gates speaking at the Salon des Entrepreneurs conference Paris in 2007. Even though the video itself is dated, the information he shared is as true as it ever was. Read more