MSP Blog – IT Management Articles,
News & Resources by NinjaRMM

We see a lot of MSP websites. Here are the 10 that impressed us most this past year.

You never get a second chance to make a first impression, and for many potential clients, that critical first impression is going to come from your website.

If the thought of that leaves you feeling less than confident you’re not alone. We’ve spoken with many MSPs considering a website revamp this year. Maybe, like them, your goal is to make your site more reflective of who you are and a stronger magnet for new leads. And maybe you’re looking for inspiration. Well, you’ve come to the right place! Read more

This year was full of new additions at NinjaRMM: new features, new faces, new ways we’re making managing IT easier than ever.

Happy New Year, everyone. It’s that time again when I like to step back, take stock of everything we accomplished in the past year, and offer a sneak peek at some of the exciting things we have in store for the next 12 months. Read more

We’re saying thanks to the individuals and teams behind a dozen free MSP resources that we’re grateful for everyday.

It’s one thing to do webcasts, podcasts, email newsletters, and blogs — pretty much every vendor does that these days. But it’s another thing to do all that stuff in an authentic, compelling way that’s actually beneficial to the community. In other words, it’s easy to pump out more content, and most people stop there. What’s hard is making sure it’s coming from the right place and that it doesn’t suck. That’s what all of the teams and individuals on this list shine at.

None of the following resources suck. Their creators are awesome contributors to the community who genuinely care about giving back. We’re insanely grateful for them, and we think they deserve a good shout-out! Read more

Protect your clients from this year’s scariest scams and creepiest compromises by teaching them how to see through the most common malspam and phishing disguises.

To celebrate Halloween and the last day of Cybersecurity Awareness Month, we’re shedding light on two of the most popular disguises criminals are using to sneak their way past defenses and into inboxes. Share these with your clients as a reminder to stay vigilant and what you’re hard at work protecting them from day in and day out. Read more

Want to win over new clients for your MSP business? Don’t overlook the power of direct mail. I’ve built a career on successful direct mail campaigns, and I’m sharing my tried-and-true secrets here.

Often, when MSPs first start seriously investing in marketing, they’re quick to assume it’s the digital channels they should be focused on — Google ads, Facebook ads, LinkedIn ads, etc.

Those channels can certainly yield results, but the truth is they take commitment. Dipping your toe in the water and jumping right back out typically isn’t effective. You’ve got to have enough budget that you’re willing to set aside for meaningful trial and error, and you’ve got to be okay with the fact that you may not see immediate results.

That’s why, when MSP partners come to us looking for marketing advice, we often ask them if they think they’ve pulled out all the stops with their non-digital efforts first. Specifically, are they doing everything they can to hone and formalize their referral marketing strategy? And have they seen any success with direct mail?

That’s right. Direct mail. Aka snail mail. Scoff if you will, but the fact is despite prospects being inundated with all things digital in this day and age — or perhaps because of it — the effectiveness of direct mail marketing is at an all-time high. Read more