Want to win over new clients for your MSP business? Don’t overlook the power of direct mail. I’ve built a career on successful direct mail campaigns, and I’m sharing my tried-and-true secrets here.
Often, when MSPs first start seriously investing in marketing, they’re quick to assume it’s the digital channels they should be focused on — Google ads, Facebook ads, LinkedIn ads, etc.
Those channels can certainly yield results, but the truth is they take commitment. Dipping your toe in the water and jumping right back out typically isn’t effective. You’ve got to have enough budget that you’re willing to set aside for meaningful trial and error, and you’ve got to be okay with the fact that you may not see immediate results.
That’s why, when MSP partners come to us looking for marketing advice, we often ask them if they think they’ve pulled out all the stops with their non-digital efforts first. Specifically, are they doing everything they can to hone and formalize their referral marketing strategy? And have they seen any success with direct mail?
That’s right. Direct mail. Aka snail mail. Scoff if you will, but the fact is despite prospects being inundated with all things digital in this day and age — or perhaps because of it — the effectiveness of direct mail marketing is at an all-time high. Read more
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Rachel Spatzhttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgRachel Spatz2019-10-10 20:31:432019-10-11 14:10:06MSP Marketing Ideas to Steal: Creative Direct Mail Campaigns Your Prospects Will Love
With client-wide infections being reported on a weekly basis, MSPs need to balance prevention with response planning, so when the worst happens, they’ll be ready.
Last week, we had the pleasure of hosting a webinar with Huntress Labs CEO Kyle Hanslovan covering a topic on everyone’s minds — ransomware. Specifically, ransomware incidents where attackers have compromised MSPs, used their credentials to hijack the MSP’s legitimate software tools, and abused those tools to deploy ransomware across their entire client base.
Kyle has personally worked with nearly 40 MSPs who have been victims of these attacks. As a result, he’s seen and heard firsthand what owners and technicians go through, and learned what separates the ones who are able to successfully recover from the ones who don’t. Read more
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Jonathan Crowehttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgJonathan Crowe2019-10-02 15:28:022019-10-09 14:52:12MSPs: 6 Keys to Surviving a Ransomware Outbreak Across Your Client Base
Counting on client referrals as a primary driver of new business? Learn how to increase your volume and frequency without coming across as pushy or desperate.
As an MSP, referrals are likely your business’ best friend.
If you don’t have a lot of time or budget to devote to marketing, they’re probably what you’ve built your business on — and for good reason.
Peer-to-peer referrals are still considered the most influential form of advertising according to a Trust in Advertising report from Nielsen.
In fact, referrals are the most successful marketing tool for small businesses in the U.S. Referred customers tend to be more loyal than other customers, even having a 37 percent higher retention rate according to research from Deloitte.
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Team Ninjahttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgTeam Ninja2019-09-17 08:01:262019-09-17 15:37:067 Tactics for Getting More Referrals for Your MSP Business
It’s been a busy summer in the NinjaRMM development dojo. The product team has been working around the clock leading up to our 4.3 release. Now that it’s officially launched we’re excited to share what’s new! Read more
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Team Ninjahttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgTeam Ninja2019-08-29 20:05:392019-08-29 21:30:28Introducing the NinjaRMM Mobile App, VMware Monitoring, and More
With cyber attacks rapidly evolving and becoming more damaging, MSPs are actively seeking out fresh ways to level-up their security offerings beyond traditional antivirus (AV). For many, endpoint detection and response (EDR) tools represent a natural next step. But how many MSPs have actually adopted EDR? What about these tools works — and doesn’t work — for MSPs? And how does that compare with the traction EDR tools are getting in the internal IT world?
We surveyed 160 MSPs, MSSPs, and IT professionals to find out. But before we see what they said, a quick primer. Read more
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Jonathan Crowehttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgJonathan Crowe2019-08-22 20:57:202019-08-26 14:47:25Security by the Numbers: How MSPs are Using Endpoint Detection & Response Tools
In recent weeks there have been numerous reported incidents of attackers compromising MSPs and weaponizing their internal management tools to deploy ransomware across their customer base.
These attacks are obviously alarming, and helping our MSP partners mitigate this threat has become priority #1. Our team is working around the clock to implement a variety of additional security enhancements, including the following: Read more
Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.
Transitioning your IT business from a break/fix shop to a managed services shop is no small feat. It often involves completely revamping the way you and your techs work, and it requires you to make a variety of important decisions… Read more
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Jonathan Crowehttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgJonathan Crowe2019-07-31 08:00:482019-08-05 16:08:17How to Convert Break/Fix Customers to Managed Services: Do's and Don'ts
Rather than simply encrypt the MSP’s systems, attackers are using compromised MSP employee accounts to hijack the MSP’s software tools and use them to deploy ransomware to all of the MSP’s customers at once. Read more
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Jonathan Crowehttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgJonathan Crowe2019-07-28 17:56:402019-08-08 18:32:472019 Cybersecurity Checklist: Practical Steps for Securing Your MSP Business
Exciting news on the EMEA front. NinjaRMM is continuing to solidify its rapidly expanding global presence, and we’re happy to announce a strategic partnership with leading IT solutions distributor MultiPoint. This new partnership will help bring NinjaRMM to partners in Israel, Greece, Cyprus, and Malta. Read more
The security industry isn’t exactly known for its transparency and crystal-clear messaging. It’s a crowded and competitive market, packed with vendors feeling the pressure to differentiate themselves and keep up with competitors. These days, there’s a tendency to claim multilayered or “all-in-one” protection, but what exactly that consists of varies, and comparing offerings can be confusing.
It also doesn’t help that security terminology reads like alphabet soup.
One of the acronyms we’re seeing thrown around a lot lately is EDR, short for endpoint detection & response. Nearly every security vendor is now saying they offer some form of EDR, so let’s define what it is and explain what it does in relation to other products in your security stack. Read more
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Jonathan Crowehttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgJonathan Crowe2019-07-24 16:54:212019-07-27 06:59:03What is EDR? A Clear Definition of Security’s Hottest Buzzword
