MSP Blog – IT Management Articles,
News & Resources by NinjaRMM

We’re saying thanks to the individuals and teams behind a dozen free MSP resources that we’re grateful for everyday.

It’s one thing to do webcasts, podcasts, email newsletters, and blogs — pretty much every vendor does that these days. But it’s another thing to do all that stuff in an authentic, compelling way that’s actually beneficial to the community. In other words, it’s easy to pump out more content, and most people stop there. What’s hard is making sure it’s coming from the right place and that it doesn’t suck. That’s what all of the teams and individuals on this list shine at.

None of the following resources suck. Their creators are awesome contributors to the community who genuinely care about giving back. We’re insanely grateful for them, and we think they deserve a good shout-out! Read more

Protect your clients from this year’s scariest scams and creepiest compromises by teaching them how to see through the most common malspam and phishing disguises.

To celebrate Halloween and the last day of Cybersecurity Awareness Month, we’re shedding light on two of the most popular disguises criminals are using to sneak their way past defenses and into inboxes. Share these with your clients as a reminder to stay vigilant and what you’re hard at work protecting them from day in and day out. Read more

Want to win over new clients for your MSP business? Don’t overlook the power of direct mail. I’ve built a career on successful direct mail campaigns, and I’m sharing my tried-and-true secrets here.

Often, when MSPs first start seriously investing in marketing, they’re quick to assume it’s the digital channels they should be focused on — Google ads, Facebook ads, LinkedIn ads, etc.

Those channels can certainly yield results, but the truth is they take commitment. Dipping your toe in the water and jumping right back out typically isn’t effective. You’ve got to have enough budget that you’re willing to set aside for meaningful trial and error, and you’ve got to be okay with the fact that you may not see immediate results.

That’s why, when MSP partners come to us looking for marketing advice, we often ask them if they think they’ve pulled out all the stops with their non-digital efforts first. Specifically, are they doing everything they can to hone and formalize their referral marketing strategy? And have they seen any success with direct mail?

That’s right. Direct mail. Aka snail mail. Scoff if you will, but the fact is despite prospects being inundated with all things digital in this day and age — or perhaps because of it — the effectiveness of direct mail marketing is at an all-time high. Read more

Counting on client referrals as a primary driver of new business? Learn how to increase your volume and frequency without coming across as pushy or desperate.

As an MSP, referrals are likely your business’ best friend.

If you don’t have a lot of time or budget to devote to marketing, they’re probably what you’ve built your business on — and for good reason.

Peer-to-peer referrals are still considered the most influential form of advertising according to a Trust in Advertising report from Nielsen.

In fact, referrals are the most successful marketing tool for small businesses in the U.S. Referred customers tend to be more loyal than other customers, even having a 37 percent higher retention rate according to research from Deloitte.

Read more