MSP Blog – IT Management Articles,
News & Resources by NinjaRMM

In this guest post, Lifecycle Insights Chief Customer Experience Officer Alex Farling explains the untapped potential of using quarterly business reviews (QBRs) to close deals and drive new business.

Running an MSP in 2020 is not going to be easy. Malware and ransomware threats are on the rise. Competition for customers is higher than ever before. The world-wide transition to software-as-a-service has created a world in which most of the barriers to entry for a new MSP have been removed.

When my break/fix company transitioned to managed services in 2008, we spent over $40,000 on software purchases, and another $15,000 on the servers we would use to run that software. Today, an MSP can go into business with nothing but a credit card. This is great news for those who want to exit corporate IT for a little more freedom and flexibility in their career, but it could be viewed as bad news for established MSPs who have significantly more overhead when compared to a one-man startup. Read more

Wondering if advertising your MSP on Facebook, LinkedIn, YouTube, or even Instagram is worth it? This guide will walk you through everything you need to consider, and get you ready to launch successful campaigns.

According to Social Media Examiner’s 2019 Social Media Marketing Industry Report that surveyed thousands of people from a variety of industries and countries, marketers who implemented social media in their advertising efforts saw benefits ranging from increased exposure for their businesses to traffic growth, more leads, better sales, new loyal consumers, and more. Read more

Looking to dial up your MSP marketing and want to learn more about how investing in paid search ads work? This practical guide is for you.

You’ve built a website optimized for generating leads, you’ve priced your MSP offerings to boost profitability, and you’ve even set up direct mail and referral generation campaigns — what other marketing efforts could you possibly use to take your business to the next level?

Have you considered paid search? If you’re like many MSPs, the answer is likely, “not really.” But the truth is, when done right, paid search can put your MSP brand miles ahead of your competitors by raising awareness, generating more website traffic, and appealing directly to search engine users who are ready and willing to spend money as soon as they find the right solution.

So how exactly does paid search marketing work, why should you care about it, how much will it cost you, and—importantly—how can your business get started to take advantage of all the benefits?

Without further ado, let’s answer all those questions and more. Read more

Have big ambitions for growing your MSP business in 2020? Time to move up in the search rankings by mastering local SEO.

Local search engine queries have risen substantially in recent years.

Today, nearly half of all Google searches are conducted by consumers who are searching out local information and almost 90 percent of people rely on the internet to find local businesses.

In 2018, 27 percent of consumers — more than twice as many as in 2017 — went online daily to look for a local business. Additionally, 56 percent looked online for local businesses every single week (up from 41 percent) and 69 percent every month (up from 54 percent).

That’s cool and all, but why should you as an MSP business owner care? Because these local searches lead to purchases 28 percent of the time. Read more