The real trick to MSP marketing isn’t getting prospects to visit your website, it’s getting them to come back. That’s where retargeting ads come in.
How much of a numbers game is lead generation? According to advertising platform Outbrain, a measly 2% of website visitors will convert the first time they land on your website (even if it’s a really good one). The vast majority of folks just aren’t ready to dive into a major commitment without testing the waters and seeing what else is out there first.
If you want to convert more of those interested leads into paying customers you need to find compelling ways to get them back on your site. Not once. Not twice. According to the global analytics experts at Nielsen, most consumers have to visit your website a total of six times before they finally do convert.
Discouraged? Don’t be (yet). The good news is there’s a trick you can steal from major consumer brands that will significantly increase your chances of success. It’s called retargeting, and it’s something you’ve undoubtedly personally experienced, even if you were’t exactly aware of it. Read more
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https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Team Ninjahttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgTeam Ninja2020-02-24 18:19:172020-03-11 12:54:35DIY MSP Marketing: Everything You Need to Know About Retargeting Ads
In this guest post, Lifecycle Insights Chief Customer Experience Officer Alex Farling explains the untapped potential of using quarterly business reviews (QBRs) to close deals and drive new business.
Running an MSP in 2020 is not going to be easy. Malware and ransomware threats are on the rise. Competition for customers is higher than ever before. The world-wide transition to software-as-a-service has created a world in which most of the barriers to entry for a new MSP have been removed.
When my break/fix company transitioned to managed services in 2008, we spent over $40,000 on software purchases, and another $15,000 on the servers we would use to run that software. Today, an MSP can go into business with nothing but a credit card. This is great news for those who want to exit corporate IT for a little more freedom and flexibility in their career, but it could be viewed as bad news for established MSPs who have significantly more overhead when compared to a one-man startup. Read more
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https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Alex Farlinghttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgAlex Farling2020-02-13 09:27:392020-02-17 04:30:06Top 5 MSP Strategies for Using Your QBR as a Sales Tool
See our nominees for MSPs who are winning hearts, minds, and deals with truly award-winning video marketing, then cast your vote to help decide who takes home the MSP Oscar gold.
Today, what once required thousands of dollars, weeks of time, and hiring a whole production crew is as easy as pointing your smartphone at a subject and tapping “record.” Technological advancements, especially over the past few decades, have made it possible for a small or even one-person businesses to create and upload engaging marketing videos in an afternoon. Read more
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https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Team Ninjahttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgTeam Ninja2020-02-05 00:11:212020-02-12 16:58:58The MSP Oscars: Nominees for the Best MSP Marketing Videos [Vote for the Winners Now!]
From massive increases in ransom amounts to big shifts in attack models, these statistics reveal the major new trends in ransomware.
In 2019, ransomware completely evolved. Mass distribution campaigns designed to to indiscriminately infect home users are out. Targeted campaigns aimed at taking down mid- to large-sized organizations are in. As a result, according to several sources, the overall number of infections dropped in 2019. But the infections we did see were more sophisticated, more disruptive, and far more lucrative for the criminals behind the operations.
What’s driving this trend? The following stats tell the story. Read more
We’re less than one month into the new year and the product team has been hard at work bringing some of our most asked about features to the NinjaRMM platform. In our first release of the year, we’re bringing a host of quality of life improvements to the platform that will keep your team more efficient and your customers happy. So, here is NinjaRMM 4.5 – let’s dive in! Read more
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https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Kodie Dowerhttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgKodie Dower2020-01-29 21:13:162020-02-07 21:46:35New Year, New Features. NinjaRMM’s First Release of the Year Makes Life a Little Easier
Wondering if advertising your MSP on Facebook, LinkedIn, YouTube, or even Instagram is worth it? This guide will walk you through everything you need to consider, and get you ready to launch successful campaigns.
According to Social Media Examiner’s 2019 Social Media Marketing Industry Report that surveyed thousands of people from a variety of industries and countries, marketers who implemented social media in their advertising efforts saw benefits ranging from increased exposure for their businesses to traffic growth, more leads, better sales, new loyal consumers, and more. Read more
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https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Tina Leihttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgTina Lei2020-01-23 15:50:522020-03-11 11:44:32The Complete MSP Marketing Guide to Advertising on Facebook, LinkedIn, YouTube, and Instagram
We see a lot of MSP websites. Here are the 10 that impressed us most this past year.
You never get a second chance to make a first impression, and for many potential clients, that critical first impression is going to come from your website.
If the thought of that leaves you feeling less than confident you’re not alone. We’ve spoken with many MSPs considering a website revamp this year. Maybe, like them, your goal is to make your site more reflective of who you are and a stronger magnet for new leads. And maybe you’re looking for inspiration. Well, you’ve come to the right place!
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Jonathan Crowehttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgJonathan Crowe2020-01-13 15:52:402020-02-08 00:02:52Tearing Down the 10 Best MSP Websites of 2019
Have you considered paid search? If you’re like many MSPs, the answer is likely, “not really.” But the truth is, when done right, paid search can put your MSP brand miles ahead of your competitors by raising awareness, generating more website traffic, and appealing directly to search engine users who are ready and willing to spend money as soon as they find the right solution.
So how exactly does paid search marketing work, why should you care about it, how much will it cost you, and—importantly—how can your business get started to take advantage of all the benefits?
Without further ado, let’s answer all those questions and more. Read more
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https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Tina Leihttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgTina Lei2020-01-03 15:47:052020-02-07 21:48:05The Ultimate Guide to Paid Search Ads for MSPs
This year was full of new additions at NinjaRMM: new features, new faces, new ways we’re making managing IT easier than ever.
Happy New Year, everyone. It’s that time again when I like to step back, take stock of everything we accomplished in the past year, and offer a sneak peek at some of the exciting things we have in store for the next 12 months. Read more
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https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Sal Sferlazzahttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgSal Sferlazza2019-12-30 07:00:082020-03-12 00:41:41NinjaRMM 2019 Year in Review and 2020 Sneak Peek
In 2018, 27 percent of consumers — more than twice as many as in 2017 — went online daily to look for a local business. Additionally, 56 percent looked online for local businesses every single week (up from 41 percent) and 69 percent every month (up from 54 percent).
https://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svg00Team Ninjahttps://www.ninjarmm.com/wp-content/uploads/2018/09/Logo_header.svgTeam Ninja2019-12-10 21:57:092020-02-07 21:49:10The Ultimate Guide to Local SEO for MSPs
