Team Ninja

Selling Managed IT Services: 7 Steps to Scaling Your MSP to Support More Clients

scaling MSP to support more clients

Photo by JD Hancock

Note: This post is an excerpt from our new guide, 5 Steps to Growing Your MSP Business. Download your complete copy here.

At first thought, the idea of growing your business seems pretty simple: add on a few new customers, maybe offer a new service or two, and you’re there, right? In reality, growth involves coordinating many moving pieces and adjusting dials on all parts of your business operations. Read more

Jonathan Crowe

Building a $6 Million ARR MSP: 5 Things I Wish I'd Known Starting Out

 

MSP success stories sales growth lessons

Photo by Supushpitha Atapattu

IT you know. But when it comes to building a successful MSP business, the learning curve can be steep.

There’s no lack of best practice guides written to help MSPs, but there’s nothing quite like hearing from firsthand experiences from peers, directly. That’s why we’re launching a new series highlighting MSPs who have built multimillion-dollar businesses and who are graciously open to sharing the crucial lessons they learned along the way. Read more

Team Ninja

Selling IT Managed Services: 3 Ways to Increase Recurring Revenue from Existing Customers

Recurring revenue from existing customers

Photo by Little Visuals

Note: This post is an excerpt from our new guide, 5 Steps to Growing Your MSP BusinessDownload your complete copy here.

To succeed and grow as a MSP, one of your underlying goals has to be increasing recurring revenue. New customer acquisition certainly accomplishes that, but what about creating new opportunities with the customers you already have? Read more

Team Ninja

Selling Managed IT Services: The Importance of Customer Retention

MSP customer retention strategy

Photo by Adam Jang

Note: This post is an excerpt from our new guide, 5 Steps to Growing Your MSP BusinessDownload your complete copy here.

 

As an MSP, you never want to lose a good customer. As you set out to grow your business, however, it’s likely that you may lose focus on your existing customer base, potentially driving some of them away. If one of your growth goals is to increase the number of customers, avoiding that churn is extremely important. Read more

Team Ninja

Selling Managed IT Services: 5 Steps that Fuel Customer Acquisition

Managed IT services customer acquisition strategy

Photo by rawpixel

Note: This post is an excerpt from our new guide, 5 Steps to Growing Your MSP BusinessDownload your complete copy here.

 

In the quest to grow your MSP business, extending your customer base beyond your initial core group of contacts is a big step. Many small MSPs can struggle to break out, often because it's easier to focus on the thing you're naturally great at — the technology side of providing services, for example — than the things that are challenging and outside your comfort zone. As a result, sales and marketing efforts can often be limited to a reliance on word of mouth or attending the same business mixers, which can lead to new customers initially, but quickly yield diminishing returns. Read more

Team Ninja

Selling Managed IT Services: Keys to a Practical Growth Strategy for 2019

Managed IT services growth strategy and planning

Photo by Casey Horner

Note: This post is an excerpt from our new guide, 5 Steps to Growing Your MSP Business. Download your complete copy here.

 

As most small business owners experience, there are going to be points during your growth as a managed IT services provider (MSP) when taking the next step feels outside your comfort zone. Read more

Team Ninja

Keys to Streamlining Your Patch Management Process in 2021

Patching vulnerable software and systems is more important — and more challenging to keep up with — than ever. Here’s how IT pros can make their patch management process more efficient, eliminate disruption, and keep their networks secure.

Lisa Harshman

Thought Leaders We're Thankful For - The Channel Edition

With Thanksgiving upon us, we polled staff here at NinjaRMM to find about whose ideas they draw upon at work.  We wanted to make the list useful to partners, so rather than mentioning mentors, teachers, or clients, we limited ourselves to “thought leaders” whose messages are broadly applicable to anyone in the MSP channel.

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Team Ninja

An Easy 5-Step Guide to Finding – and Selling to – Involuntary IT Managers

Savvy MSPs Target Employees Who Get Stuck With Extra IT Duties – Since 66% Of These Folks Are Open To Paying For Outside Help

 

At NinjaRMM, we recently published a research survey about “involuntary IT managers” (IITM) -- people who spend 2 or more hours per week on IT tasks that aren’t part of their official job duties.  We found that 32% of office workers fit the "2 hours-or-more-per-week" definition.

And the number of hours spent on extra IT work varied widely -- the median respondent in our survey ends up performing about 18 hours of “involuntary” IT duties each month, so half are doing even more!

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Team Ninja

Savvy MSPs Target "Involuntary IT Managers" - Employees Who Get Stuck With Extra IT Duties

Over the summer, we heard from our customer Jason Danner that he likes to target “involuntary IT managers” (IITMs) -- people who get stuck doing a significant amount of IT tasks that aren’t a part of their normal job description.

“They’re in an office without an actual IT manager,” says Danner, who runs Aerorock MSP.  “They’re someone who might be young, or is just good with computers, and gets IT tasks delegated to them.  We often will pitch these involuntary IT managers and get their buy-in for what we do.”  

Since most IITMs feel a bit overmatched by their extra duties, and are open to having MSPs take over their duties, we wondered if we could build on Danner’s savvy technique by researching how common the phenomenon is and how much it costs employers. Read more

Team Ninja

IT Horror Stories: Why Unpatched Software Hurts Business

Leaving software unpatched is one of the most basic unforced errors an executive can make, but companies large and small keep learning this the hard way.

Consider that last year, a vulnerability in a Java virtual machine that the credit agency Equifax failed to update for two months allowed hackers to access over 145 million credit reports, wiping out more than $5 billion in market cap and costing the CEO his job.  A single unpatched copy of Microsoft Outlook led to the July 2018 compromise of 1.5 million health records, including that of the prime minister of Singapore.  Meanwhile, at an unnamed Fortune 500 corporation in September 2018, an outdated version of Windows opened the door to a crypto-mining attack that quickly moved to over 1,100 machines throughout the company. Read more

Team Ninja

At NinjaRMM, We Protect Customer Privacy. It’s Just Good Business.

When the GDPR became enforceable for any company with either European customers or employees on May 25, it became the source of intense consternation in some C-suites.

Within 24 hours, both Google and Facebook were slapped with lawsuits that threaten over $8 billion in damages.  In April 2018, Harvey Nash and KPMG found that 38% of tech execs worried that they would not be GDPR compliant by the May deadline, and a survey of attendees at Infosecurity Europe conference in August 2018 found that 28% of organizations still did not consider themselves fully compliant.

But for Andre Schindler, NinjaRMM’s General Manager for EMEA, fleshing out the company’s privacy and GDPR policies was an opportunity to be transparent with customers.

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Team Ninja

PSA vs RMM? So What's the Difference?

Roy Trenneman, from the BBC’s IT Crowd, became a viral symbol of white collar frustration by starting every single call by asking if the person had turned the computer off and turned it on again. But the world of IT is changing, thanks to powerful cloud-based tools called remote monitoring and management (RMM) and professional […]

Team Ninja
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The Flail, Goldilocks, and the V.C.R.: Why MSPs need to look closely at the “software company life cycle” when deciding to buy a SaaS product

Where your software vendor is in the software life cycle will profoundly affect your user experience

Imagine you picked up the phone and heard the following pitch from a sales rep at a software-as-service company selling to your MSP…

Hi! Our brand-new product lacks 8 crucial features and crashes about twice a week.  And I’m not totally confident we’ll still be around in 6 months, and we only have one support guy.  But we’re cheap!  Can I offer you 3 months for free?”

Raises an eyebrow, right?  And he’s not kidding about going out of business: CB Insights found that 90% of startups fail within the first 4 years.
Read more

Lisa Harshman
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NinjaRMM + Webroot: The Truth Behind Machine Learning

Over the past couple of years, the topic of Machine Learning has boomed in popularity. Now, many in the industry are using terms like Next Gen; AI; Machine Learning; Neural Nets and more.

In this recorded webinar, the NinjaRMM team and George Anderson, Webroot's Director of Product Marketing, discuss how Webroot utilizes Machine Learning to better protect you and your customers.

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Team Ninja
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[Case Study] HIPAA Requires IT Managers to Run a Tight Ship – That’s Why Georgia Bone & Joint Surgeons Picked NinjaRMM

Why Georgia Bone & Joint Chose NinjaRMM

All IT managers face pressure to keep customers happy – but HIPAA regulations that require meticulous siloing of medical records add a whole new level of stress.

“If anything happens and patient information leaks out, it’s a huge fine,” says Nick Cappello, IT manager at Georgia Bone & Joint Surgeons, P.C.  “And if it’s something where I should’ve known better, I could actually see jail time.”

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Lisa Harshman
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NinjaRMM + Webroot: Protecting Your Clients Against Today's Cybersecurity Threats

When it comes to cybersecurity, change is the only constant. Analysts, researchers, and security companies worked quickly to identify and block emerging threats throughout 2017, but attackers were just as quick in finding new ways to evade defenses.

In this recorded webinar, Tyler Moffitt (Sr. Threat Research Analyst at Webroot) discusses discoveries and solutions from the 2018 Webroot Threat Report.

Get a glimpse into modern cybercrime and the knowledge you need to better protect your clients. Then, grab a copy of the Threat Report (with a special forward from NinjaRMM’s CEO, Sal Sferlazza) to share with your team! Read more

Team Ninja

NinjaRMM #1 in Stability, Patching, and Support in MSP Community Survey

In new poll on RMM quality, NinjaRMM tops the voting in key categories

Competing in a crowded field of 11 different companies that provide remote management and monitoring (RMM) software solutions, NinjaRMM earned the top score in 3 separate categories in a recent MSP Reddit poll: most stable, best patch management functionality, and best support. In a survey of roughly 380 responses from managed service providers (MSP), who specialize in providing IT services to small and medium-sized companies, NinjaRMM emerged as the #2 most admired RMM overall, scoring a 3.51, narrowly trailing the top vote-getter’s 3.53.

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AJ Singh

Supporting Users and the Human Side of Being an MSP

There’s an actual person on the other end of that helpdesk ticket. We all know it, but that fact often gets lost over time. And it shouldn’t.

Many MSPs place their focus on the tools and technology that make being an MSP possible.  Terms like “multi-tenancy”, “remote”, and “automation” get MSPs excited, but if you were to try to sell a customer on the basis of the functionality and benefits these terms imply, would you make the sale? I doubt it, as most customers aren’t looking for an MSP to come in and install a bunch of tools; they are looking for someone who wants to partner with them to ensure their employees are secure and productive, making the business successful.

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Lisa Harshman

Event Recap: Webroot & NinjaRMM Cybersecurity Brew & Learn Series

Three cities, threw breweries, three days!

Last week, NinjaRMM and Webroot partnered to present a Brew & Learn series to local MSP’s in Atlanta, Tampa, and Miami. We focused on discussing the cybersecurity issues faced by MSPs in today’s challenging IT environment and how to be prepared to deal with these incidents. The presenters were:

Tyler Moffitt, Senior Threat Research Analyst, Webroot

Brian Coffey, Senior Channel Account Manager, Webroot

Armando Najera, Vice President of Business Development, NinjaRMM

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