Tina Lei

The Complete MSP Marketing Guide to Advertising on Facebook, LinkedIn, YouTube, and Instagram


Wondering if advertising your MSP on Facebook, LinkedIn, YouTube, or even Instagram is worth it? This guide will walk you through everything you need to consider, and get you ready to launch successful campaigns.

According to Social Media Examiner’s 2019 Social Media Marketing Industry Report that surveyed thousands of people from a variety of industries and countries, marketers who implemented social media in their advertising efforts saw benefits ranging from increased exposure for their businesses to traffic growth, more leads, better sales, new loyal consumers, and more. Read more

Jonathan Crowe

Tearing Down the 10 Best MSP Websites of 2019

We see a lot of MSP websites. Here are the 10 that impressed us most this past year.

You never get a second chance to make a first impression, and for many potential clients, that critical first impression is going to come from your website.

If the thought of that leaves you feeling less than confident you're not alone. We've spoken with many MSPs considering a website revamp this year. Maybe, like them, your goal is to make your site more reflective of who you are and a stronger magnet for new leads. And maybe you're looking for inspiration. Well, you've come to the right place!

Read more

Tina Lei

The Ultimate Guide to Paid Search Ads for MSPs

Looking to dial up your MSP marketing and want to learn more about how investing in paid search ads work? This practical guide is for you.

You’ve built a website optimized for generating leads, you've priced your MSP offerings to boost profitability, and you've even set up direct mail and referral generation campaigns — what other marketing efforts could you possibly use to take your business to the next level?

Have you considered paid search? If you're like many MSPs, the answer is likely, "not really." But the truth is, when done right, paid search can put your MSP brand miles ahead of your competitors by raising awareness, generating more website traffic, and appealing directly to search engine users who are ready and willing to spend money as soon as they find the right solution.

So how exactly does paid search marketing work, why should you care about it, how much will it cost you, and—importantly—how can your business get started to take advantage of all the benefits?

Without further ado, let’s answer all those questions and more. Read more

Team Ninja

The Ultimate Guide to Local SEO for MSPs

Have big ambitions for growing your MSP business in 2020? Time to move up in the search rankings by mastering local SEO.

Local search engine queries have risen substantially in recent years.

Today, nearly half of all Google searches are conducted by consumers who are searching out local information and almost 90 percent of people rely on the internet to find local businesses.

In 2018, 27 percent of consumers — more than twice as many as in 2017 — went online daily to look for a local business. Additionally, 56 percent looked online for local businesses every single week (up from 41 percent) and 69 percent every month (up from 54 percent).

That’s cool and all, but why should you as an MSP business owner care? Because these local searches lead to purchases 28 percent of the time. Read more

Jonathan Crowe

12 Awesome, Free MSP Resources We're Thankful For

Free MSP resources 2020 to be thankful for

We're saying thanks to the individuals and teams behind a dozen free MSP resources that we're grateful for everyday.

It's one thing to do webcasts, podcasts, email newsletters, and blogs — pretty much every vendor does that these days. But it's another thing to do all that stuff in an authentic, compelling way that's actually beneficial to the community. In other words, it's easy to pump out more content, and most people stop there. What's hard is making sure it's coming from the right place and that it doesn't suck. That's what all of the teams and individuals on this list shine at.

None of the following resources suck. Their creators are awesome contributors to the community who genuinely care about giving back. We're insanely grateful for them, and we think they deserve a good shout-out! Read more

Team Ninja

Managed Services Websites: The Good, the Bad, the Ugly

best managed services websites examples

"There are two kinds of MSPs in this world: Those with killer websites soaking up leads, and those stuck staying thirsty."

— Clint Eastwood (probably)


The managed IT services market isn't the wide-open space it used to be. Over half — 60 percent, to be exact — of the managed service providers we talked to in a recent survey described their local IT services market as “very” or “extremely” competitive.

What do you think is the best way for them to stand out? Read more

Team Ninja

Building the Right MSP Website: How to Get More Visitors and Leads

MSP website design tips

Is your website generating new leads for your MSP business? If not, it may be time for an update. This guide shares all the tips and tools you'll need to do it right.

What’s the first thing a customer sees when they use a search engine to look up your MSP business?

Is it your personal LinkedIn profile? Ok, not bad.

Is it a bunch of blurry social media pictures from your whale-watching vacation seven years ago? Not great.

Or, is it a modern, easy-to-navigate website that tells them everything they need to know about your MSP services? Your business expertise. Your happy customers. How they can get in touch to become a happy customer themselves. Read more

Rachel Spatz

MSP Marketing Ideas to Steal: Creative Direct Mail Campaigns Your Prospects Will Love

msp marketing ideas to steal

Want to win over new clients for your MSP business? Don’t overlook the power of direct mail. I’ve built a career on successful direct mail campaigns, and I’m sharing my tried-and-true secrets here.

Often, when MSPs first start seriously investing in marketing, they’re quick to assume it’s the digital channels they should be focused on — Google ads, Facebook ads, LinkedIn ads, etc.

Those channels can certainly yield results, but the truth is they take commitment. Dipping your toe in the water and jumping right back out typically isn’t effective. You’ve got to have enough budget that you’re willing to set aside for meaningful trial and error, and you’ve got to be okay with the fact that you may not see immediate results.

That’s why, when MSP partners come to us looking for marketing advice, we often ask them if they think they’ve pulled out all the stops with their non-digital efforts first. Specifically, are they doing everything they can to hone and formalize their referral marketing strategy? And have they seen any success with direct mail?

That’s right. Direct mail. Aka snail mail. Scoff if you will, but the fact is despite prospects being inundated with all things digital in this day and age — or perhaps because of it — the effectiveness of direct mail marketing is at an all-time high. Read more

Team Ninja

7 Tactics for Getting More Referrals for Your MSP Business

Counting on client referrals as a primary driver of new business? Learn how to increase your volume and frequency without coming across as pushy or desperate.

As an MSP, referrals are likely your business’ best friend.

If you don’t have a lot of time or budget to devote to marketing, they're probably what you've built your business on — and for good reason.

Peer-to-peer referrals are still considered the most influential form of advertising according to a Trust in Advertising report from Nielsen.

In fact, referrals are the most successful marketing tool for small businesses in the U.S. Referred customers tend to be more loyal than other customers, even having a 37 percent higher retention rate according to research from Deloitte.

Read more

Jonathan Crowe

How to Convert Break/Fix Customers to Managed Services: Do's and Don'ts

how to convert break/fix clients to managed services

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.


Transitioning your IT business from a break/fix shop to a managed services shop is no small feat. It often involves completely revamping the way you and your techs work, and it requires you to make a variety of important decisions... Read more

Team Ninja

NinjaRMM Expands EMEA Operations, Adds Distribution Partner MultiPoint to Accelerate Rapid Growth

Exciting news on the EMEA front. NinjaRMM is continuing to solidify its rapidly expanding global presence, and we're happy  to announce a strategic partnership with leading IT solutions distributor MultiPoint. This new partnership will help bring NinjaRMM to partners in IsraelGreeceCyprus, and Malta. Read more

Jonathan Crowe

Managed Services Pricing Strategies to Boost Your Profitability in 2019

managed services pricing strategies 2019

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.


Managed services pricing strategy is a complex topic. There’s no single right way of doing things. It really all depends on factors that are unique to each provider and their clientele. A single blog post is only going to scratch the surface, so let's keep things simple by hitting some basics. Then I'll point you to a resource that goes into more depth that you can use to get into the nuts and bolts of your pricing. Read more

Jonathan Crowe

Building the Right MSP Software Stack: 3 Key Evaluation Criteria to Make Sure You Don't End Up with the Wrong Tools

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.


Choosing the right software stack to use internally and sell to your clients is no small decision. In addition to deciding what belongs in your managed services offering, it's one of the biggest choices you have to make.

In many ways, you're staking your success, your profitability, and — in the case of client-facing software — your reputation on the tools you use. So how should you successfully evaluate MSP software to make sure you're building the stack you really need? Here are some key criteria and important do's and don'ts. Read more

Jonathan Crowe

How Firing Customers Fueled This MSP's Growth

Meet an MSP who was willing to turn his back on 25% of his revenue by saying goodbye to his worst clients. His only regret is he didn’t do it sooner.


Ivan was tense. He was about to have an uncomfortable conversation with one of his oldest and most problematic customers. The topic of discussion was all too familiar — there was another disagreement about payment that needed sorting out. But this time Ivan had documentation on his side. A signed agreement that the customer would pay a call-out charge for his next job.

Thanks to that document, the conversation could really be stripped down to one extremely clear, if potentially awkward, question: Would the customer follow through on what he agreed to do in writing, or would he not? Read more

Jonathan Crowe

What to Include in Your Managed Services Offering to Land the Right Customers

what to include in managed services offering

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.


There's no single right way to make the leap to offering managed IT services. Whether you're starting a new company or transitioning from a break/fix model, there are many different paths you can take to become profitable and achieve success.

No matter which path you choose, however, one of the first big decisions you’ll need to make is what your services package will actually include. Read more

Jonathan Crowe

How to Transition from Break/Fix to Managed Services: Which Path is Best For You?

how to transition from break fix to managed services

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.


The benefits of providing managed IT services have been fairly well-established. So have the drawbacks of offering break/fix support. But that doesn't mean making a complete transition to managed services is an easy process, or that it's something that typically happens overnight.

Every MSP's path is different, and there can often be multiple pit stops along the way. Much depends on your clients, of course — their demographics, the nature of their IT environments, their specific needs, their receptiveness to change, etc. — but the following represent some of the most common tracks. Read more

Jonathan Crowe

Break/Fix vs. Managed Services: What's the Difference and Which is the Best Model For You?

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.

What's the difference between break/fix support and managed services?

With break/fix support, IT services are provided as requested, typically by a technician who resolves issues on-site. The client is billed for time and materials. This approach is also referred to as fee-for-service.

With managed services, the provider offers more holistic IT support — terms and conditions of which are detailed in a service level agreement (SLA). This typically includes proactive monitoring and maintenance done remotely with the goal of addressing issues before they become client-facing problems and system failures. Read more

Jonathan Crowe

Building a $6 Million Managed Services Provider Business: 5 More Things I Wish I'd Known Starting Out

Advice on Starting a Managed Services Provider Business

Photo by Pablo Garcia Saldaña

There’s plenty of best practice guides written to help MSPs grow their businesses, but there’s nothing quite like hearing firsthand advice from peers.

That’s why we’ve launched "MSP Success Stories," a new series highlighting MSPs who have built multimillion-dollar businesses and who are graciously open to sharing the crucial lessons they learned along the way.

Earlier this month, we kicked off the series by talking with Aaron Underhill, the COO and a Managing Member of Dedicated IT, a managed services provider based out of Palm Beach Gardens, Florida. Aaron explained how the company has been able to grow its revenue 10x in five years, currently hitting $6 million in ARR.  Read more

Jonathan Crowe

MSPs: Two Ways to Take Full Advantage of Windows 7 EOL Migration

Windows 7 EOL checklist

Here we are — [update] three months away from Microsoft officially ending support for Windows 7 and Windows Server 2008. The big day is January 14, 2020, and it will be here before we know it.

So, how is migration going? Are the majority of MSPs and their clients ahead of the game, or playing from behind?

What's at stake when it comes to EOL, anyhow, and how can MSPs maximize this opportunity to secure additional commitments, streamline their operations, and boost their revenue? Read more

Jonathan Crowe

The Ninja Guide to MSP Software: A List of the Highest-Rated Tools

Best MSP Software Guide

Updated with new ratings on August 31, 2020. From RMMs to documentation software, what solutions are MSPs relying on most to power their businesses and provide exceptional services? Read more