Kodie Dower

Powershell vs CMD (Command Prompt): The Differences and When to Use Them

powershell vs cmd

In many ways, the question of using PowerShell vs Command Prompt (cmd) could come down to generational differences. Cmd was originally developed in the 1980’s, whereas PowerShell was introduced in 2006. That’s an eternity in tech and as the (relative) new kid on the block, PowerShell incorporates some additional convenience features, while also introducing a new language that’s easier for users to understand.

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Kodie Dower

Shadow IT: A Drag On Business You Should Manage

Shadow IT Report Announcement

By its very nature, shadow IT is often unseen by IT security teams - an oversight that routinely puts organizations at risk of violating data privacy laws, distorting IT budgets and being exposed to nefarious actors. In a remote work environment, shadow IT poses a new threat that must be actively managed. 

 

To better understand the shadow IT behaviors of employees working remotely due to COVID-19, NinjaRMM surveyed 400 remote workers in the UK across multiple industries. 

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Kodie Dower
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Lax Device Management Puts Students And Educators At Risk

Every year, students and teachers manage back-to-school stress, but this year, anxieties are up a notch as the specter of a pandemic looms and schools struggle with simply meeting students' needs. This year, many schools are taking a hybrid approach to school, combining elements of in-person and remote learning. But among the complexity of teaching remotely, one area that hasn't been looked at closely enough is the device management practices of newly remote educators and students.

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Rachel Spatz

NinjaRMM Named #1 in Customer Satisfaction, Implementation Time, Customer Support and Best Results

Since our last update where we were rated Best RMM Software in 8 Key Categories by G2 Crowd, NinjaRMM has been hard at work improving our platform and delivering value to our partners. This year, we’ve released two major feature releases - NinjaRMM 4.6 and 4.5, introduced a new reseller program for our RMM solution, and most recently announced the release of Ninja Data Protection,a cloud-based backup solution natively integrated within NinjaRMM

In that time, NinjaRMM partners went out of their way to leave reviews and nominate us for ‘Best in Category’ awards. We’re eternally grateful to our users and happy to report that these small actions made a big impact. 

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Kodie Dower

Amid 5-x Surge in Remote Workers, IT Satisfaction Soars Among Employees

 

Since states began instituting stay-at-home orders and businesses transitioned to a remote workforce, IT professionals have seen their workloads skyrocket. Cloud-migration projects are high on the priority list, but helping employees successfully-transition to a remote-work environment is a constant job that IT professionals must manage. 

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Kodie Dower

Enter the Battle Station Royale and You Could Win the Ultimate Home Battle Station Package

We know these are tough and unusual times and many people are finding themselves working from home for the first time. To make the transition to remote work or social distancing more bearable, we’ve launched a Battle Station Royale sweepstakes to award a few lucky winners with all new home battle station gear. 

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Jonathan Crowe

MSP Bento: Week of 3/23/20 – Post-COVID-19 Recession Planning

msp bento

Q: What’s MSP Bento?
A: A collection of practical, bite-sized tips, tools, and tutorials we share every week. Sign up here.

 

It's becoming increasingly clear that even once this pandemic subsides we're not going to be out of the woods.

Back in 2008, VC firm Sequoia Capital gathered the heads of its portfolio companies and delivered a now-infamous presentation. The title, "RIP Good Times," spoke for itself.

I was flipping through that deck this weekend, and one slide in particular stuck with me. Read more

Team Ninja
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The MSP Oscars: Nominees for the Best MSP Marketing Videos [Vote for the Winners Now!]

See our nominees for MSPs who are winning hearts, minds, and deals with truly award-winning video marketing, then cast your vote to help decide who takes home the MSP Oscar gold.

Today, what once required thousands of dollars, weeks of time, and hiring a whole production crew is as easy as pointing your smartphone at a subject and tapping “record.” Technological advancements, especially over the past few decades, have made it possible for a small or even one-person businesses to create and upload engaging marketing videos in an afternoon. Read more

Alex Farling
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Top 5 MSP Strategies for Using Your QBR as a Sales Tool

MSP quarterly business review strategy

In this guest post, Lifecycle Insights Chief Customer Experience Officer Alex Farling explains the untapped potential of using quarterly business reviews (QBRs) to close deals and drive new business.

Running an MSP in 2020 is not going to be easy. Malware and ransomware threats are on the rise. Competition for customers is higher than ever before. The world-wide transition to software-as-a-service has created a world in which most of the barriers to entry for a new MSP have been removed.

When my break/fix company transitioned to managed services in 2008, we spent over $40,000 on software purchases, and another $15,000 on the servers we would use to run that software. Today, an MSP can go into business with nothing but a credit card. This is great news for those who want to exit corporate IT for a little more freedom and flexibility in their career, but it could be viewed as bad news for established MSPs who have significantly more overhead when compared to a one-man startup. Read more

Team Ninja
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DIY MSP Marketing: Everything You Need to Know About Retargeting Ads

MSP Retargeting Ad Strategy

The real trick to MSP marketing isn't getting prospects to visit your website, it's getting them to come back. That's where retargeting ads come in.

How much of a numbers game is lead generation? According to advertising platform Outbrain, a measly 2% of website visitors will convert the first time they land on your website (even if it's a really good one). The vast majority of folks just aren't ready to dive into a major commitment without testing the waters and seeing what else is out there first.

If you want to convert more of those interested leads into paying customers you need to find compelling ways to get them back on your site. Not once. Not twice. According to the global analytics experts at Nielsen, most consumers have to visit your website a total of six times before they finally do convert.

Discouraged? Don't be (yet). The good news is there's a trick you can steal from major consumer brands that will significantly increase your chances of success. It's called retargeting, and it's something you've undoubtedly personally experienced, even if you were't exactly aware of it. Read more

Jonathan Crowe

MSP Bento: Week of 2/24/20 - MSP Salary Comparison & More

msp bento

Q: What's MSP Bento?
A: A collection of practical, bite-sized tips, tools, and tutorials we share every week. 

 

A couple of weeks ago, Twitter lost its mind when people in tech started responding to calls to share their salary publicly. As far as I know, that particular fire didn't spread to the MSP world, but we did stumble across something similar. See what we found, along with the usual weekly dose of practical tips and tools below.

Note: If you haven't subscribed to MSP Bento yet you can fix that here. 😁🚀👍

Here are this week's five free resources for feeding your business and your career. Read more

Peter Bretton

Transitioning to a Remote Workforce, Quickly: Solving the Top 5 IT Challenges

transitioning to remote work help

From deploying software to securing endpoints, remote monitoring and management tools can help IT leaders navigate the biggest hurdles to supporting a remote workforce.

So everyone at your company suddenly needs remote working capabilities, and it’s your responsibility to make that happen. Your solution needs to be fast and convenient. But also secure. It can’t cost a boatload. And it needs to happen yesterday.

Believe it or not, there’s good news. This situation isn’t as impossible as it might seem. Read more

Jonathan Crowe

MSP Bento: Week of 3/2/20 – More Satisfied Customers, More Referrals

msp bento

Q: What’s MSP Bento?
A: A collection of practical, bite-sized tips, tools, and tutorials we share every week.
If you haven’t subscribed yet you can do that here. 😁🚀👍

 

Welcome to a special guest takeover edition of MSP Bento!

This week, Simplesat and Pronto Marketing co-founder Cory Brown is sharing his top five resources for MSPs looking to grow their business by becoming even more customer-centric. Read more

Team Ninja
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DIY MSP Marketing: Designing Your Own Brochures and 1-Pagers with Canva

msp marketing brochure design help

Here’s everything you need to know to go from blank slate to printable brochures that prospects will be delighted to receive — no design degree required!

Throughout our series on DIY MSP marketing, we've focused a lot of digital marketing efforts — everything from building and optimizing a solid website to launching successful Google, Facebook, and LinkedIn ad campaigns. But for all the focus on the digital world, the fact remains reaching prospects in the real world can really move the needle. Read more

Jonathan Crowe
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MSP Bento: Week of 3/9/20 - Coronavirus Scams, Remote Work Tools, and More

msp bento

Q: What's MSP Bento?
A: A collection of practical, bite-sized tips, tools, and tutorials we share every week. Sign up here.

 

With COVID-19 obviously top-of-mind for everyone, are you seeing any effects on your business? Trade shows or other events canceled? Clients having more employees work from home?

Whatever the case, here's to being a steady hand at the wheel for everyone you support, and here are this week's five things that can make that job easier.

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Jonathan Crowe

MSP Bento: Week of 3/16/20 – COVID-19 + Work from Home Materials

msp bento

Q: What’s MSP Bento?
A: A collection of practical, bite-sized tips, tools, and tutorials we share every week. Sign up here.

 

With COVID-19-related public safety restrictions continuing to ramp up, this week we're sharing more resources that can help you and your clients adjust. Read more

Tina Lei
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The Complete MSP Marketing Guide to Advertising on Facebook, LinkedIn, YouTube, and Instagram

MSP-marketing-facebook-linkedin-advertising-guide

Wondering if advertising your MSP on Facebook, LinkedIn, YouTube, or even Instagram is worth it? This guide will walk you through everything you need to consider, and get you ready to launch successful campaigns.

According to Social Media Examiner’s 2019 Social Media Marketing Industry Report that surveyed thousands of people from a variety of industries and countries, marketers who implemented social media in their advertising efforts saw benefits ranging from increased exposure for their businesses to traffic growth, more leads, better sales, new loyal consumers, and more. Read more

Jonathan Crowe
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Tearing Down the 10 Best MSP Websites of 2019

msp website examples

We see a lot of MSP websites. Here are the 10 that impressed us most this past year.

You never get a second chance to make a first impression, and for many potential clients, that critical first impression is going to come from your website.

If the thought of that leaves you feeling less than confident you're not alone. We've spoken with many MSPs considering a website revamp this year. Maybe, like them, your goal is to make your site more reflective of who you are and a stronger magnet for new leads. And maybe you're looking for inspiration. Well, you've come to the right place!

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Tina Lei
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The Ultimate Guide to Paid Search Ads for MSPs

paid search ads for msps

Looking to dial up your MSP marketing and want to learn more about how investing in paid search ads work? This practical guide is for you.

You’ve built a website optimized for generating leads, you've priced your MSP offerings to boost profitability, and you've even set up direct mail and referral generation campaigns — what other marketing efforts could you possibly use to take your business to the next level?

Have you considered paid search? If you're like many MSPs, the answer is likely, "not really." But the truth is, when done right, paid search can put your MSP brand miles ahead of your competitors by raising awareness, generating more website traffic, and appealing directly to search engine users who are ready and willing to spend money as soon as they find the right solution.

So how exactly does paid search marketing work, why should you care about it, how much will it cost you, and—importantly—how can your business get started to take advantage of all the benefits?

Without further ado, let’s answer all those questions and more. Read more

Team Ninja
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The Ultimate Guide to Local SEO for MSPs

Local SEO for MSPs: The Ultimate Guide

Have big ambitions for growing your MSP business in 2020? Time to move up in the search rankings by mastering local SEO.

Local search engine queries have risen substantially in recent years.

Today, nearly half of all Google searches are conducted by consumers who are searching out local information and almost 90 percent of people rely on the internet to find local businesses.

In 2018, 27 percent of consumers — more than twice as many as in 2017 — went online daily to look for a local business. Additionally, 56 percent looked online for local businesses every single week (up from 41 percent) and 69 percent every month (up from 54 percent).

That’s cool and all, but why should you as an MSP business owner care? Because these local searches lead to purchases 28 percent of the time. Read more