Rachel Spatz

MSP Marketing Ideas to Steal: Creative Direct Mail Campaigns Your Prospects Will Love

msp marketing ideas to steal

Want to win over new clients for your MSP business? Don’t overlook the power of direct mail. I’ve built a career on successful direct mail campaigns, and I’m sharing my tried-and-true secrets here.

Often, when MSPs first start seriously investing in marketing, they’re quick to assume it’s the digital channels they should be focused on — Google ads, Facebook ads, LinkedIn ads, etc.

Those channels can certainly yield results, but the truth is they take commitment. Dipping your toe in the water and jumping right back out typically isn’t effective. You’ve got to have enough budget that you’re willing to set aside for meaningful trial and error, and you’ve got to be okay with the fact that you may not see immediate results.

That’s why, when MSP partners come to us looking for marketing advice, we often ask them if they think they’ve pulled out all the stops with their non-digital efforts first. Specifically, are they doing everything they can to hone and formalize their referral marketing strategy? And have they seen any success with direct mail?

That’s right. Direct mail. Aka snail mail. Scoff if you will, but the fact is despite prospects being inundated with all things digital in this day and age — or perhaps because of it — the effectiveness of direct mail marketing is at an all-time high. Read more

Jonathan Crowe

MSPs: 6 Keys to Surviving a Ransomware Outbreak Across Your Client Base

MSP ransomware incident response planning

With client-wide infections being reported on a weekly basis, MSPs need to balance prevention with response planning, so when the worst happens, they’ll be ready.

Last week, we had the pleasure of hosting a webinar with Huntress Labs CEO Kyle Hanslovan covering a topic on everyone’s minds — ransomware. Specifically, ransomware incidents where attackers have compromised MSPs, used their credentials to hijack the MSP’s legitimate software tools, and abused those tools to deploy ransomware across their entire client base.

Kyle has personally worked with nearly 40 MSPs who have been victims of these attacks. As a result, he’s seen and heard firsthand what owners and technicians go through, and learned what separates the ones who are able to successfully recover from the ones who don’t. Read more

Team Ninja

7 Tactics for Getting More Referrals for Your MSP Business

How to get more MSP referrals

Counting on client referrals as a primary driver of new business? Learn how to increase your volume and frequency without coming across as pushy or desperate.

As an MSP, referrals are likely your business’ best friend.

If you don’t have a lot of time or budget to devote to marketing, they’re probably what you’ve built your business on — and for good reason.

Peer-to-peer referrals are still considered the most influential form of advertising according to a Trust in Advertising report from Nielsen.

In fact, referrals are the most successful marketing tool for small businesses in the U.S. Referred customers tend to be more loyal than other customers, even having a 37 percent higher retention rate according to research from Deloitte.

Read more

Team Ninja

Introducing the NinjaRMM Mobile App, VMware Monitoring, and More

It’s been a busy summer in the NinjaRMM development dojo. The product team has been working around the clock leading up to our 4.3 release. Now that it’s officially launched we’re excited to share what’s new! Read more

Jonathan Crowe

Security by the Numbers: How MSPs are Using Endpoint Detection & Response Tools

With cyber attacks rapidly evolving and becoming more damaging, MSPs are actively seeking out fresh ways to level-up their security offerings beyond traditional antivirus (AV). For many, endpoint detection and response (EDR) tools represent a natural next step. But how many MSPs have actually adopted EDR? What about these tools works — and doesn’t work — for MSPs? And how does that compare with the traction EDR tools are getting in the internal IT world?

We surveyed 160 MSPs, MSSPs, and IT professionals to find out. But before we see what they said, a quick primer. Read more

Lewis Huynh

Ransomware Attacks Abusing RMMs: Why We’re Enforcing 2FA

In recent weeks there have been numerous reported incidents of attackers compromising MSPs and weaponizing their internal management tools to deploy ransomware across their customer base.

These attacks are obviously alarming, and helping our MSP partners mitigate this threat has become priority #1. Our team is working around the clock to implement a variety of additional security enhancements, including the following: Read more

Jonathan Crowe

How to Convert Break/Fix Customers to Managed Services: Do’s and Don’ts

how to convert break/fix clients to managed services

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.

 

Transitioning your IT business from a break/fix shop to a managed services shop is no small feat. It often involves completely revamping the way you and your techs work, and it requires you to make a variety of important decisions… Read more

Jonathan Crowe

2019 Cybersecurity Checklist: Practical Steps for Securing Your MSP Business

Cybersecurity checklist 2019

Over the course of 2019, MSPs have increasingly come under attack.

Ransomware criminals, in particular, have singled out MSPs and their customers as prime extortion targets, and they’ve adopted a new tactic that creates a nightmare scenario.

Rather than simply encrypt the MSP’s systems, attackers are using compromised MSP employee accounts to hijack the MSP’s software tools and use them to deploy ransomware to all of the MSP’s customers at once. Read more

Team Ninja

NinjaRMM Expands EMEA Operations, Adds Distribution Partner MultiPoint to Accelerate Rapid Growth

Exciting news on the EMEA front. NinjaRMM is continuing to solidify its rapidly expanding global presence, and we’re happy  to announce a strategic partnership with leading IT solutions distributor MultiPoint. This new partnership will help bring NinjaRMM to partners in IsraelGreeceCyprus, and Malta. Read more

Jonathan Crowe

What is EDR? A Clear Definition of Security’s Hottest Buzzword

what is edr

The security industry isn’t exactly known for its transparency and crystal-clear messaging. It’s a crowded and competitive market, packed with vendors feeling the pressure to differentiate themselves and keep up with competitors. These days, there’s a tendency to claim multilayered or “all-in-one” protection, but what exactly that consists of varies, and comparing offerings can be confusing.

It also doesn’t help that security terminology reads like alphabet soup.

One of the acronyms we’re seeing thrown around a lot lately is EDR, short for endpoint detection & response. Nearly every security vendor is now saying they offer some form of EDR, so let’s define what it is and explain what it does in relation to other products in your security stack. Read more

Jonathan Crowe

Managed Services Pricing Strategies to Boost Your Profitability in 2019

managed services pricing strategies 2019

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.

 

Managed services pricing strategy is a complex topic. There’s no single right way of doing things. It really all depends on factors that are unique to each provider and their clientele. A single blog post is only going to scratch the surface, so let’s keep things simple by hitting some basics. Then I’ll point you to a resource that goes into more depth that you can use to get into the nuts and bolts of your pricing. Read more

Jonathan Crowe

What is RMM? A Modern Definition Plus Evaluation Criteria for 2019

What is RMM?

RMM is short for remote monitoring and management. As the name implies, RMM software is used to do two things: a) gather information from remote endpoints and networks to assess their health; and b) perform various remote IT management tasks on them without disruption. Read more

Jonathan Crowe

Building the Right MSP Software Stack: 3 Key Evaluation Criteria to Make Sure You Don’t End Up with the Wrong Tools

managed-services-software-stack

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.

 

Choosing the right software stack to use internally and sell to your clients is no small decision. In addition to deciding what belongs in your managed services offering, it’s one of the biggest choices you have to make.

In many ways, you’re staking your success, your profitability, and — in the case of client-facing software — your reputation on the tools you use. So how should you successfully evaluate MSP software to make sure you’re building the stack you really need? Here are some key criteria and important do’s and don’ts. Read more

Jonathan Crowe

How Firing Customers Fueled This MSP’s Growth

Meet an MSP who was willing to turn his back on 25% of his revenue by saying goodbye to his worst clients. His only regret is he didn’t do it sooner.

 

Ivan was tense. He was about to have an uncomfortable conversation with one of his oldest and most problematic customers. The topic of discussion was all too familiar — there was another disagreement about payment that needed sorting out. But this time Ivan had documentation on his side. A signed agreement that the customer would pay a call-out charge for his next job.

Thanks to that document, the conversation could really be stripped down to one extremely clear, if potentially awkward, question: Would the customer follow through on what he agreed to do in writing, or would he not? Read more

Sal Sferlazza

Introducing NinjaRMM Credential Exchange: A Better, More Secure Way of Managing Privileged Credentials

2019 is nearly half in the books, and I’m happy to report the NinjaRMM team has been hard at work following through on our mantra of relentless innovation. Our latest major release, 4.2, is being rolled out today, and it includes some major new features and functionality that we’re all very excited to deliver to our partners. Read more

Jonathan Crowe

What to Include in Your Managed Services Offering to Land the Right Customers

what to include in managed services offering

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.

 

There’s no single right way to make the leap to offering managed IT services. Whether you’re starting a new company or transitioning from a break/fix model, there are many different paths you can take to become profitable and achieve success.

No matter which path you choose, however, one of the first big decisions you’ll need to make is what your services package will actually include. Read more

Jonathan Crowe

How to Transition from Break/Fix to Managed Services: Which Path is Best For You?

how to transition from break fix to managed services

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.

 

The benefits of providing managed IT services have been fairly well-established. So have the drawbacks of offering break/fix support. But that doesn’t mean making a complete transition to managed services is an easy process, or that it’s something that typically happens overnight.

Every MSP’s path is different, and there can often be multiple pit stops along the way. Much depends on your clients, of course — their demographics, the nature of their IT environments, their specific needs, their receptiveness to change, etc. — but the following represent some of the most common tracks. Read more

Jonathan Crowe

Alert: Wormable Flaw in Remote Desktop Services Could Result in New WannaCry-Like Outbreak

RDP-wormable-vulnerability

With exploitation “highly likely,” Microsoft is urging Windows users to patch now, and has even issued fixes for out-of-support versions including Windows 2003 and Windows XP.

This month’s Patch Tuesday was a doozy. Read more

Jonathan Crowe

Break/Fix vs. Managed Services: What’s the Difference and Which is the Best Model For You?

Note: The following is an excerpt from The Break/Fix to Managed Services Transition Kit, which includes a 4-step action plan making the switch to managed services along with bonus templates and tools you can use to get started right away.

What’s the difference between break/fix support and managed services?

With break/fix support, IT services are provided as requested, typically by a technician who resolves issues on-site. The client is billed for time and materials. This approach is also referred to as fee-for-service.

With managed services, the provider offers more holistic IT support — terms and conditions of which are detailed in a service level agreement (SLA). This typically includes proactive monitoring and maintenance done remotely with the goal of addressing issues before they become client-facing problems and system failures. Read more

Sal Sferlazza

The NinjaRMM Difference: How Pricing Works

When we started NinjaRMM in 2013 we set out to do things differently. We believed nearly everything about RMM software — from the way it was built to the way it looked to the way it was sold — could and should be improved.

This post is the second in a series we’re calling “The NinjaRMM Difference,” where I explain our approaches behind everything from sales and pricing to product development and support. If you haven’t read the first post in the series on sales tactics, you can check it out here.

In this post, I’d like to provide some insight into a topic many folks understandably have questions about: pricing. Read more