Jonathan Crowe

Is the Best New MSP Marketing Tactic Publishing a Book?

MSP marketing writing a book

With all the digital marketing tactics that MSPs can take advantage of today, it’s worth keeping in mind there can still be major benefits to going “old school” when the situation calls for it. For example, we've written before about the enduring power of direct mail and it's ability to stand out in a way easily-deleted or filtered-out emails can't. But there's one marketing tactic that's an even older blast from the past that might just be worth revisiting — writing and publishing your own book. Read more

Rachel Spatz

The Ultimate Guide to Using Chatbots for MSP Lead Generation

using chatbots for msp marketing

People are impatient — and getting more so everyday.

Even in the midst of a global pandemic, we still live in a world of two-day shipping, on-demand streaming, and constant feed refreshing. We've been conditioned to expect immediate gratification nearly across the board, and that goes for how your prospects and customers expect to interact with you, too!

As an MSP, you're already accustomed to setting and meeting response time expectations with your SLA, but do you treat prospects who visit your website and fill out a "contact us" form with the same sense of urgency?

If the answer is no, you're not alone. The majority of MSP business owners are just too busy putting out fires to jump on inbound leads as quickly as they need to in order to be truly effective, which, according to research, is in 5 minutes or less.

How can you expect to realistically hit that target? You know from the title of the post what the answer's going to be — with chatbots, of course! Read more

Tom Watson

The 2020 Guide to Managed Services Agreements for Managed IT Services Providers

what to include in managed services agreement

Wouldn’t it be great if all business transactions could be conducted over lunch and executed with handshake? It would sure cut down on the paperwork.

Unfortunately, business is far too complicated for the kind of vagueness and misunderstanding that would arise from such a deal. Everything needs to be in writing. Love them or hate them, those piles of paperwork are your allies.

This is especially true when evolving your business from a break/fix model to managed services. With long-term business relationships in your sights, there are a lot of expectations to be managed on either side of the bargaining table. Contracts and agreements keep both sides of the relationship honest and set the expectations for the future of the relationship.

Which begs the question – are you one of the 75% of service providers who are still doing a la carte services and break/fix?

If so, you probably have designs on adding or expanding your managed services offerings and capturing more recurring revenue either soon or down the road. If this is the case, your managed services agreement (MSA) is going be your most important tool for making the transformation.

With that said, let’s take a closer look at the specifics of MSAs, how they’re written, and how they differ from other documentation that you might use in your MSP. Read more

Team Ninja

MSP Sales Cadences Stats: When and How Often to Reach Out to Leads

MSP lead nurturing stats

Looking to improve response rates for your MSP sales outreach? Find out what the numbers say about the best times to reach out and how many sales touches to plan for.

Saying it's been a weird year is obviously an understatement. Whether you've experienced boom or bust times, both, or something in between, the one thing that's undeniable is that things have been different. And that's meant MSPs everywhere have had to adjust their approaches to lead generation and sales.

Previously on the blog, we covered 19 lead generation ideas that don't require in-person activities or events. Ultimately, however, generating leads won't get you anywhere if you can't find an effective way to get those leads to take a next step. Read more

Tom Watson

MSP Sales Skills and the Wisdom of Bill Gates

MSP sales advice from Bill Gates

Whether or not you hail Bill Gates as a “geek god” it’s hard to deny that he knows a few things about running a tech business, and it is hard to down play the importance of Microsoft to MSPs. Microsoft’s famous co-founder has long served as the embodiment of the garage startup — to say nothing of his accomplishments as a philanthropist, public speaker, and mentor.

I recently came across an older video of Bill Gates speaking at the Salon des Entrepreneurs conference Paris in 2007. Even though the video itself is dated, the information he shared is as true as it ever was. Read more

Jonathan Crowe

Google My Business for MSPs: 8 Ways to Optimize Your Listing to Generate More Leads

google my business optimization msps

Looking for a low-hanging fruit opportunity to generate more leads for your MSP? Optimizing your Google My Business listing is a low effort project that has big potential.

Today we’re living in “review economy.” With the outbreak of COVID-19 and the rise of Amazon, many consumers have become online shopping aficionados who are accustomed to seeking out reviews before they purchase any kind of product or service.

So what’s an MSP to do with a lack of networking events to attend (not physical events, anyway) and potential customers who are growing more digitally savvy with every passing month in quarantine?

Meet them where they already are — Google. Read more

Jonathan Crowe

19 MSP Lead Generation Ideas That Don’t Require Being In-Person

MSP remote lead generation ideas

For all of us who were relying on conferences, event hosting, office park drop-ins, and other in-person tactics to generate sales leads, COVID-19 has obviously thrown a massive wrench in those plans. While some regions have partially opened up, and while some vendors are going to extremely creative and/or resource intensive ends to make events happen, the truth is the majority of large, in-person sales and marketing activities have been canceled or gone virtual.

Add to that the fact that summer conferences are the main source of lead generation for many MSPs for the entire year and you’ve got quite a lot of businesses struggling to keep sales steady with a lot of uncertainty still ahead.

But what do we in the channel do when sudden changes and adversity strikes? We come up with new ideas. We adapt. To help our MSP community jump-start that process, we recently hosted a live brainstorming session with OITVOIP CEO Ray Orsini, and invited all the attendees to help us come up with a list of new lead generation ideas for MSPs that don't require them being in person. Read more

Jonathan Crowe

Impact of COVID on MSPs: July 2020 Update

covid impact on msps july 2020

Here at NinjaRMM, we've been regularly checking in with our MSP partners to track how the pandemic has been affecting both them and their clients. The stats below were collected during our latest MSP Live Chat session on July 23, and provide a small snapshot of where things currently stand in terms of financial recovery, WFH status, team morale, and more. Read more

Jonathan Crowe

5 Ways to Adapt Your MSP Sales and Marketing Tactics During COVID-19

adapting msp sales and marketing tactics to COVID-19

How are you supposed to be generating leads and new clients for your MSP during a time like this?

That's a question we've been hearing a lot lately, and last week we decided to tackle it head-on during our latest MSP Live Chat session. Read more

Tom Watson

Adapting to COVID-19: Force Majeure Updates for Your Managed Services Agreement

Managed Services Agreement sample force majeure language

The COVID crisis is obviously impacting MSPs and their clients in a variety of extremely significant ways. In many cases, at least some amount of the work being done has veered away from “business as usual.” As a result, expectations around what constitutes certain levels of service or reasonable response times may have shifted in one party’s mind or the other’s. In addition, with the sudden influx of end users now working from home networks, there can also be confusion around what exactly is covered and what isn’t.

In the initial rush to adapt, many MSPs and their clients have been erring on the side of speed and flexibility, acknowledging that these are indeed extraordinary times. But the longer the crisis rolls on, the more important it will be to ensure that every exception or “handshake-deal” (obviously not literal) is being captured in writing and, moving forward, reflected in your managed services agreement (MSA). Read more

Team Ninja

The MSP Oscars: Nominees for the Best MSP Marketing Videos [Vote for the Winners Now!]

See our nominees for MSPs who are winning hearts, minds, and deals with truly award-winning video marketing, then cast your vote to help decide who takes home the MSP Oscar gold.

Today, what once required thousands of dollars, weeks of time, and hiring a whole production crew is as easy as pointing your smartphone at a subject and tapping “record.” Technological advancements, especially over the past few decades, have made it possible for a small or even one-person businesses to create and upload engaging marketing videos in an afternoon. Read more

Alex Farling

Top 5 MSP Strategies for Using Your QBR as a Sales Tool

MSP quarterly business review strategy

In this guest post, Lifecycle Insights Chief Customer Experience Officer Alex Farling explains the untapped potential of using quarterly business reviews (QBRs) to close deals and drive new business.

Running an MSP in 2020 is not going to be easy. Malware and ransomware threats are on the rise. Competition for customers is higher than ever before. The world-wide transition to software-as-a-service has created a world in which most of the barriers to entry for a new MSP have been removed.

When my break/fix company transitioned to managed services in 2008, we spent over $40,000 on software purchases, and another $15,000 on the servers we would use to run that software. Today, an MSP can go into business with nothing but a credit card. This is great news for those who want to exit corporate IT for a little more freedom and flexibility in their career, but it could be viewed as bad news for established MSPs who have significantly more overhead when compared to a one-man startup. Read more

Team Ninja

DIY MSP Marketing: Everything You Need to Know About Retargeting Ads

MSP Retargeting Ad Strategy

The real trick to MSP marketing isn't getting prospects to visit your website, it's getting them to come back. That's where retargeting ads come in.

How much of a numbers game is lead generation? According to advertising platform Outbrain, a measly 2% of website visitors will convert the first time they land on your website (even if it's a really good one). The vast majority of folks just aren't ready to dive into a major commitment without testing the waters and seeing what else is out there first.

If you want to convert more of those interested leads into paying customers you need to find compelling ways to get them back on your site. Not once. Not twice. According to the global analytics experts at Nielsen, most consumers have to visit your website a total of six times before they finally do convert.

Discouraged? Don't be (yet). The good news is there's a trick you can steal from major consumer brands that will significantly increase your chances of success. It's called retargeting, and it's something you've undoubtedly personally experienced, even if you were't exactly aware of it. Read more

Team Ninja

DIY MSP Marketing: Designing Your Own Brochures and 1-Pagers with Canva

msp marketing brochure design help

Here’s everything you need to know to go from blank slate to printable brochures that prospects will be delighted to receive — no design degree required!

Throughout our series on DIY MSP marketing, we've focused a lot of digital marketing efforts — everything from building and optimizing a solid website to launching successful Google, Facebook, and LinkedIn ad campaigns. But for all the focus on the digital world, the fact remains reaching prospects in the real world can really move the needle. Read more

Tina Lei

The Complete MSP Marketing Guide to Advertising on Facebook, LinkedIn, YouTube, and Instagram


Wondering if advertising your MSP on Facebook, LinkedIn, YouTube, or even Instagram is worth it? This guide will walk you through everything you need to consider, and get you ready to launch successful campaigns.

According to Social Media Examiner’s 2019 Social Media Marketing Industry Report that surveyed thousands of people from a variety of industries and countries, marketers who implemented social media in their advertising efforts saw benefits ranging from increased exposure for their businesses to traffic growth, more leads, better sales, new loyal consumers, and more. Read more

Jonathan Crowe

Tearing Down the 10 Best MSP Websites of 2019

msp website examples

We see a lot of MSP websites. Here are the 10 that impressed us most this past year.

You never get a second chance to make a first impression, and for many potential clients, that critical first impression is going to come from your website.

If the thought of that leaves you feeling less than confident you're not alone. We've spoken with many MSPs considering a website revamp this year. Maybe, like them, your goal is to make your site more reflective of who you are and a stronger magnet for new leads. And maybe you're looking for inspiration. Well, you've come to the right place!

Read more

Tina Lei

The Ultimate Guide to Paid Search Ads for MSPs

paid search ads for msps

Looking to dial up your MSP marketing and want to learn more about how investing in paid search ads work? This practical guide is for you.

You’ve built a website optimized for generating leads, you've priced your MSP offerings to boost profitability, and you've even set up direct mail and referral generation campaigns — what other marketing efforts could you possibly use to take your business to the next level?

Have you considered paid search? If you're like many MSPs, the answer is likely, "not really." But the truth is, when done right, paid search can put your MSP brand miles ahead of your competitors by raising awareness, generating more website traffic, and appealing directly to search engine users who are ready and willing to spend money as soon as they find the right solution.

So how exactly does paid search marketing work, why should you care about it, how much will it cost you, and—importantly—how can your business get started to take advantage of all the benefits?

Without further ado, let’s answer all those questions and more. Read more

Team Ninja

The Ultimate Guide to Local SEO for MSPs

Local SEO for MSPs: The Ultimate Guide

Have big ambitions for growing your MSP business in 2020? Time to move up in the search rankings by mastering local SEO.

Local search engine queries have risen substantially in recent years.

Today, nearly half of all Google searches are conducted by consumers who are searching out local information and almost 90 percent of people rely on the internet to find local businesses.

In 2018, 27 percent of consumers — more than twice as many as in 2017 — went online daily to look for a local business. Additionally, 56 percent looked online for local businesses every single week (up from 41 percent) and 69 percent every month (up from 54 percent).

That’s cool and all, but why should you as an MSP business owner care? Because these local searches lead to purchases 28 percent of the time. Read more