Team Ninja
,

The MSP Oscars: Nominees for the Best MSP Marketing Videos [Vote for the Winners Now!]

See our nominees for MSPs who are winning hearts, minds, and deals with truly award-winning video marketing, then cast your vote to help decide who takes home the MSP Oscar gold.

Today, what once required thousands of dollars, weeks of time, and hiring a whole production crew is as easy as pointing your smartphone at a subject and tapping “record.” Technological advancements, especially over the past few decades, have made it possible for a small or even one-person businesses to create and upload engaging marketing videos in an afternoon. Read more

Alex Farling
,

Top 5 MSP Strategies for Using Your QBR as a Sales Tool

MSP quarterly business review strategy

In this guest post, Lifecycle Insights Chief Customer Experience Officer Alex Farling explains the untapped potential of using quarterly business reviews (QBRs) to close deals and drive new business.

Running an MSP in 2020 is not going to be easy. Malware and ransomware threats are on the rise. Competition for customers is higher than ever before. The world-wide transition to software-as-a-service has created a world in which most of the barriers to entry for a new MSP have been removed.

When my break/fix company transitioned to managed services in 2008, we spent over $40,000 on software purchases, and another $15,000 on the servers we would use to run that software. Today, an MSP can go into business with nothing but a credit card. This is great news for those who want to exit corporate IT for a little more freedom and flexibility in their career, but it could be viewed as bad news for established MSPs who have significantly more overhead when compared to a one-man startup. Read more

Team Ninja
,

DIY MSP Marketing: Everything You Need to Know About Retargeting Ads

MSP Retargeting Ad Strategy

The real trick to MSP marketing isn’t getting prospects to visit your website, it’s getting them to come back. That’s where retargeting ads come in.

How much of a numbers game is lead generation? According to advertising platform Outbrain, a measly 2% of website visitors will convert the first time they land on your website (even if it’s a really good one). The vast majority of folks just aren’t ready to dive into a major commitment without testing the waters and seeing what else is out there first.

If you want to convert more of those interested leads into paying customers you need to find compelling ways to get them back on your site. Not once. Not twice. According to the global analytics experts at Nielsen, most consumers have to visit your website a total of six times before they finally do convert.

Discouraged? Don’t be (yet). The good news is there’s a trick you can steal from major consumer brands that will significantly increase your chances of success. It’s called retargeting, and it’s something you’ve undoubtedly personally experienced, even if you were’t exactly aware of it. Read more

Team Ninja
,

DIY MSP Marketing: Designing Your Own Brochures and 1-Pagers with Canva

msp marketing brochure design help

Here’s everything you need to know to go from blank slate to printable brochures that prospects will be delighted to receive — no design degree required!

Throughout our series on DIY MSP marketing, we’ve focused a lot of digital marketing efforts — everything from building and optimizing a solid website to launching successful Google, Facebook, and LinkedIn ad campaigns. But for all the focus on the digital world, the fact remains reaching prospects in the real world can really move the needle. Read more

Tina Lei
,

The Complete MSP Marketing Guide to Advertising on Facebook, LinkedIn, YouTube, and Instagram

MSP-marketing-facebook-linkedin-advertising-guide

Wondering if advertising your MSP on Facebook, LinkedIn, YouTube, or even Instagram is worth it? This guide will walk you through everything you need to consider, and get you ready to launch successful campaigns.

According to Social Media Examiner’s 2019 Social Media Marketing Industry Report that surveyed thousands of people from a variety of industries and countries, marketers who implemented social media in their advertising efforts saw benefits ranging from increased exposure for their businesses to traffic growth, more leads, better sales, new loyal consumers, and more. Read more

Jonathan Crowe
,

Tearing Down the 10 Best MSP Websites of 2019

msp website examples

We see a lot of MSP websites. Here are the 10 that impressed us most this past year.

You never get a second chance to make a first impression, and for many potential clients, that critical first impression is going to come from your website.

If the thought of that leaves you feeling less than confident you’re not alone. We’ve spoken with many MSPs considering a website revamp this year. Maybe, like them, your goal is to make your site more reflective of who you are and a stronger magnet for new leads. And maybe you’re looking for inspiration. Well, you’ve come to the right place!

Read more

Tina Lei
,

The Ultimate Guide to Paid Search Ads for MSPs

paid search ads for msps

Looking to dial up your MSP marketing and want to learn more about how investing in paid search ads work? This practical guide is for you.

You’ve built a website optimized for generating leads, you’ve priced your MSP offerings to boost profitability, and you’ve even set up direct mail and referral generation campaigns — what other marketing efforts could you possibly use to take your business to the next level?

Have you considered paid search? If you’re like many MSPs, the answer is likely, “not really.” But the truth is, when done right, paid search can put your MSP brand miles ahead of your competitors by raising awareness, generating more website traffic, and appealing directly to search engine users who are ready and willing to spend money as soon as they find the right solution.

So how exactly does paid search marketing work, why should you care about it, how much will it cost you, and—importantly—how can your business get started to take advantage of all the benefits?

Without further ado, let’s answer all those questions and more. Read more

Team Ninja
,

The Ultimate Guide to Local SEO for MSPs

Local SEO for MSPs: The Ultimate Guide

Have big ambitions for growing your MSP business in 2020? Time to move up in the search rankings by mastering local SEO.

Local search engine queries have risen substantially in recent years.

Today, nearly half of all Google searches are conducted by consumers who are searching out local information and almost 90 percent of people rely on the internet to find local businesses.

In 2018, 27 percent of consumers — more than twice as many as in 2017 — went online daily to look for a local business. Additionally, 56 percent looked online for local businesses every single week (up from 41 percent) and 69 percent every month (up from 54 percent).

That’s cool and all, but why should you as an MSP business owner care? Because these local searches lead to purchases 28 percent of the time. Read more